Page 1
Standard

Build a Kick-Ass Sales Presentation They’ll Remember

 

Have you ever walked into a sales meeting unprepared? Terrible feeling right? Well I want to share some sales tips with you on how to make sure that never happens again. People buy from salespeople they trust. One way to do that is to be confident and sharp in your sales presentation. If you can portray yourself as an expert in your field and someone that should be reckoned with, you’ve won half the battle. Of course, your tonality and enthusiasm plays a big part in getting the sale, but don’t forget to build a kick-ass presentation to support yourself.

 

Sales Presentation Components:

 

  • Testimonials

No matter how enthusiastic you are about your product, you need to have third-party data to back you up. I’d highly recommend after every sale that you follow-up with your customer within that same month and ask for a testimonial. It’s simple! Just ask them to tell you about their experience with your product or service. Ask them what they like about it and if they would recommend it to someone else. However, don’t forget to ask for critiques as well because its crucial that you invest time and money into improving your product or service constantly.

  • Company Vision 

People like stories. In fact, I would argue that most consumers will buy from you if they buy into your vision. For example, if you give half of your profits to a charity people will eat that up.If you missed my blog about the importance of setting a company vision, go back into my last post to read more.  At Affinity, we have the vision of becoming the go-to company for entrepreneurs to turn to for marketing and web design. In addition, share your individual goals with the buyer. I might talk about my goal of hiring and supporting over 100 employees one day. According to HubSpot, 63% of buyers remember a story. However, only 5% remember statistics. Therefore, it’s important that you do this in a ethical manner. Do not make things up just to close the deal. Tell the truth and you’ll be rewarded trust me.

  • Proposal

During your presentation, make sure to ask a bunch of qualifying questions before you get to this stage. A lot of people think qualifying a prospect happens at the very beginning of the sales call, but I’m a strong believer in qualifying throughout the entire call. Once you know that the prospect is a good fit for the product you are selling, have a written out proposal for the prospect to hold and touch with their own hands. I don’t care if the sales call is 2 minutes or 2 hours, always hand them a proposal. If you are on the phone, email them a digital copy. Always be prepared to close a deal no matter what stage of the sales cycle they are in.

  • Contract/Agreement 

Go in for the kill. First of all, you need to have something tangible for them to look at. Don’t be afraid to appear “pushy” to the prospect. Remember you are providing them with a product or service that can help them. Most of all, your product or service relieves some pain or stress in the customer’s live as well. HubSpot found that 70% o people make purchasing decisions to solve problems, whereas 30% of people made decisions to gain something. In conclusion, always be ready to close the deal and continue to ask for the business more than once.

 

Connor Duff

Vice President of Sales and Marketing

Affinity Marketing and Web Solutions is a cutting-edge tech startup who specializes in website development, graphic design and marketing strategies. We love working with like-minded entrepreneurs who want to make a difference in this world.

Connect with us on Facebook! 

Subscribe to Our Newsletter!

Enter your information here to be updated with our Affinity newsletter!

Standard

Vision – Define Your Company Vision – Affinity MWS

 

Arguably the most important step before starting or at the early stages of a new business is to define your company vision. Make sure all of your business partners are all on the same page. Plan a meeting with all of your equity partners to discuss what each person’s vision is for the business. Take notes and highlight comments that are the same or similar from one person to another. As a group, establish a clear direction that everyone can agree on. Affinity MWS wants to be the go-to company for marketing. We want local businesses and entrepreneurs to come to us with digital marketing needs. That way when establishing goals and strategies short term, you can always go back and see if they are aligned with the company vision. Goals and strategies can change on a daily basis, but a vision is long-term and may never be accomplished. It is the purpose of the company and will keep you motivated everyday to do what you love.

 

Connor Duff

Vice President of Sales and Marketing

Affinity Marketing and Web Solutions is a cutting-edge tech startup who specializes in website development, graphic design and marketing strategies. We love working with like-minded entrepreneurs who want to make a difference in this world.

Connect with us on Facebook! 

Subscribe to Our Newsletter!

Enter your information here to be updated with our Affinity newsletter!

Standard

How to Present New Ideas to Your Team Members

 

Have you ever had a great idea that you know could benefit your business, but didn’t want to get turned down from your team members? Trust me, we’ve all been there but you should never be afraid to share your ideas and opinions. If your team truly cares about you, they’ll respect your ideas and input. However, it is absolutely crucial that you present your ideas in a professional, impactful way.

 

I’d highly recommend you go all out. Schedule a time with your team to show them what you’ve been thinking of and spending time strategizing on. Schedule a meeting and put together a formal presentation. For example, build a powerpoint with pictures, graphs, videos, case studies, etc. The more time you put into it, the more your team will get out of it. Just the other day, I put together a powerpoint for my business partners here at Affinity MWS to go over our vision as a company and the strategies I believe will help us achieve our vision. Overall, I think they really enjoyed the presentation and learned a lot from it. Also I left an impression that I’m sincere and I’ve put a lot a thought into my ideas. If I was too afraid to share my ideas in the first place or didn’t take the time to present my ideas in a thoughtful way, the message might have been lost. They might have forgot all about it by now! On the other hand, my team and I are actively pursuing my strategies to this day.

 

Remember…sell or be sold. If you don’t sell your partners on your ideas and instead let them sell you on why not to pursue your vision, you will never accomplish your goals for the business. Make sure to put energy and enthusiasm behind your message. You need to convince your partners that the strategy you’ve put in place needs to happen. It is the best course of action and will help propel your company forward.

 

Connor Duff

Vice President of Sales and Marketing

Affinity Marketing and Web Solutions is a cutting-edge tech startup who specializes in website development, graphic design and marketing strategies. We love working with like-minded entrepreneurs who want to make a difference in this world.

Connect with us on Facebook! 

Subscribe to Our Newsletter!

Enter your information here to be updated with our Affinity newsletter!

Standard

4 Ways to Run a Successful Team Meeting

 

 

Whether you are a small startup or a large corporation, your ability to run an effective team meeting can directly impact your company’s success. I’ve sat through my fair share of poorly run meetings and absolutely dreaded every minute of it. I’ve even fallen asleep during one before! On the other hand, I’ve been apart of team meetings that were so powerful and inspiring that I was pumped up afterwards. Just like most things in life, there are “dos” and “don’ts” of running a team meeting within your company. My goal in this blog is to provide some strategies on running a successful meeting that will leave your coworkers motivated to work harder.

 

1.  Structure

Every team meeting must have a structure to it. Set the agenda with your teammates at the beginning of the meeting so everyone is on the same page. By setting an agenda, you not only will run the meeting more smoothly, but you’ll also save time. The chances of you getting off topic will greatly decrease. Of course, questions may arise or you might receive feedback from associates that will take you off the direction of your meeting and that’s fine. Address the topic and then direct it back to the planned schedule for the meeting.

 

2.  Input from teammates

Nothing is worse than believing your opinion is not valued. People appreciate it when you respect their opinion and are actively seeking out their comments when discussing business topics. Make sure you specifically segment time in the meeting to open it up to questions, comments and ideas from your peers. At Affinity, we have a section at the end of our meetings where we discuss new ideas and strategies that each partner believes will help propel our business. We all respect each others ideas and give each other a fair amount of time to explain our thoughts.

 

3. Start the meeting with a positive

In my opinion, this is arguably the most underestimated aspect of running a meeting. Start your team meeting out with something that boosts people’s spirits. For example, if you are apart of the sales department for your company, open it up by giving shout outs to someone on your team that did exceptionally well the other day. Maybe they had multiple sales and deserve recognition. By opening your meeting with a positive comment or statement, your team will unconsciously be more upbeat and motivated. This will set the tone for the remainder of the meeting.

 

4. Active note taking

I highly recommend you have everyone at the meeting taking notes, but at the bare minimum have one person as a designated note-taker. The benefit of having multiple people taking notes is that the information presented should retain with your coworkers better. Also it’s good to document what happens in your meetings so you can reference it later, and hold your associates accountable.

 

Connor Duff

Vice President of Sales and Marketing

Affinity Marketing and Web Solutions is a cutting-edge tech startup who specializes in website development, graphic design and marketing strategies. We love working with like-minded entrepreneurs who want to make a difference in this world.

Connect with us on Facebook! 

 

Subscribe to Our Newsletter!

Enter your information here to be updated with our Affinity newsletter!

Standard

Be the Russell Westbrook of your Company

Even if you don’t follow the NBA, you’ve probably heard how Russell Westbrook has been putting up crazy statistics this season. This professional athlete sets a new record what seems like every night. Westbrook isn’t only leading his team in points, he’s leading his team in rebounds, and assists as well. The reason he puts up such insane numbers is because he has tremendous levels of energy, and is the hardest worker on the court. If you want to be the Russell Westbrook of your company, you need to commit to being the hardest working member of your team. Constantly learning new strategies, putting in the extra hours, have insane levels of energy, and dominate your competition.

Westbrook’s keys to success that can translate into professional necessities:

  1. Be fearless:

Russel Westbrook does what other guards his size are too afraid to do. He attacks the basket like it’s no one’s business, dunks over forwards, and out rebounds centers. He puts his body in harms way each and every night in order to win. The guy is fearless. If you want to be successful, you have to be willing to do what others won’t. If you work for a marketing firm, maybe that’s coming up with new strategies that haven’t been done before. If you’re in sales, it could be targeting a new territory others claim is “too difficult”. You have to be willing to take risks, and maybe even fail along the way.

       2. Show up Early

Westbrook shows up to everything on time or early. Never late. During a recent interview he talked about how he usually shows up to practice 2-3 hours early. Well before the rest of his teammates. His General Manager Sam Presti even likes to tell the story of when he showed up to a pre-draft workout 30 minutes early to find Westbrook waiting in his car for the gym to open. If you take a look at the top performers in your company, I guarantee most of them (if not all of them) are showing up to the office early, and leaving late on most days. Maybe they even show up on Saturdays when everyone else is messing around with friends! The point is you have to be wiling to go the extra mile to be successful. It could be as simple as adding an extra hour or two each day to your workflow. I promise you it’ll payoff in the end when you are producing twice as much as before.

      3. Take the most attempts

Some people have claimed that Westbrook shots too much, but I would argue it’s absolutely necessary for him to put up a lot of shots every game to win. Westbrook currently is averaging over 30 points a game, which leads the NBA. He also averages the most field goal attempts amongst all guards in the league. Do you think there could be a correlation there…? Yes. Yes there is. In order, to dominate your competition, you have to put up insane numbers on a daily basis. Whether it’s phone calls, emails, appointments, blogs, etc. you need to produce larger numbers than you competition. For example, if you are in sales you know that conversion rates on leads are always going to be low. You will never convert every lead in your funnel. It will not happen. But if you commit yourself to taking the most attempts amongst everyone in your organization, I promise you will get better and better. Someone smarter than me once said “you miss every opportunity you don’t take.”

If you enjoyed this post, please like and follow our company on social media!

YouTube

Instagram

Facebook

Connor Duff

Vice President of Sales and Marketing

Affinity Marketing and Web Solutions is a cutting-edge tech startup who specializes in website development, graphic design and marketing strategies. We love working with like-minded entrepreneurs who want to make a difference in this world.

 

 

Standard

Massive Levels of Action

Tremendous amounts of action…that’s what it takes to run a business in today’s society. Do you think you are working hard enough? Think again! In order to be successful in today’s competitive market, you need to get people to remember you, and ultimately do business with you. In fact, I would argue obscurity is the biggest problem companies and entrepreneurs face.

I read an article recently that stated 71% of U.S. companies did research online before making a purchasing decision with another company. If that number doesn’t shock you, keep reading. According to a survey conducted by Forrester Research and GSI Commerce, 67% of Twitter followers and 51% of Facebook fans are more likely to buy from the brands and companies they know and follow. I know what you’re probably thinking…”I don’t have time for social media”. “I have to run a business!”  If you’ve ever found yourself saying any of those words, then you might as well put a “CLOSED” sign on your door and just give up. Listen to me closely…YOU CAN’T AFFORD TO NOT BE ON SOCIAL MEDIA! You need to attract as many customers as possible. If you want to be a success, hire people, take care of your family, donate to your church, buy nice things, etc. you have to commit to taking massive levels of action!

Insane levels of action is the only way you will ever get someone to know you and eventually buy from you. I once called a man 20 times before winning his business. If I had given up after two calls(which is actually about the average amount of calls people make), I would never had been able to help him grow his business with my products and services. Therefore, you have to get absolutely sold on what you’re selling and then persist into the marketplace. I love what I do at Affinity Marketing and Web Solutions! We provide ourselves on delivering the highest quality products to local businesses looking to grow. I joined the Affinity team because I knew I could help small businesses become more successful and prosperous. Affinity develops beautiful websites and marketing material to help people get out of obscurity in their industry, and take action in their lives.

Dedicate as much time as you possibly can to promoting and spreading your products and services to others. Do whatever it takes to get people to know you! If that means you knock on doors, then knock on as many doors as it takes until your knuckles start bleeding. If it means you pick up the phone, then you dial that phone so hard the phone company tells you you’ve hit your limit. If it means you build a website, then you make the most attractive website possible and you drive traffic by tweeting, posting on Facebook, Instagram, Snapchat, blog, LinkedIn, YouTube, etc. To touch on that last part, if you’re interested in having a website for your business or need help with your social media presence, you need to call my company immediately!

Bottom line, you need to persist into the marketplace with massive action. You owe it to your business, employees, family, friends, community and most importantly yourself to take extreme levels of action to grow your business. Roughly 80% of businesses fail in America according to Forbes. People are going to blame the economy, their managers, fellow co-workers, their products, Obama, Congress, Martha Stewart or even the tooth-fairy for their failures, but it’s all a load of crap. The reason so many businesses fail is because they don’t take massive action to grow their business.

 

Connor Duff

Vice President of Sales and Marketing

Affinity Marketing and Web Solutions is a cutting-edge tech startup who specializes in website development, graphic design and marketing strategies. We love working with like-minded entrepreneurs who want to make a difference in this world.

Connect with us on Facebook! 

Standard

The Top 3 Reasons Why Blogging Online is Important For Marketing and Business

The Top 3 Reasons Why Blogging Online is Important For Marketing and Business

The Importance of Blogging for Marketing Your Business

 

1. Blogging will increase Organic Search Engine Optimization

Everyone wants more visits to their website, right? Whether or not your company is E-Commerce based online or not, the more traffic and brand awareness you have online will only bring positive benefits to your company. Every time you write a blog post, it’s creates an additional indexed page on your website; thus, one more opportunity for you to show up in search engines and drive traffic to your website. Moreover, creating relevant and new content frequently allows Google to pick up on “innovative” and “fresh” data online.

Now, for everyone’s best friend (or, most complicated enemy), Social Media. According to Hubspot.com, “blogging also helps you get discovered via social media. Every time you write a blog post, you’re creating content that people can share on social networks — Twitter, LinkedIn, Facebook, Pinterest — which helps expose your business to a new audience that may not know you yet.” Depending on your specific industry, each social media platform may be more relevant for your business. Image displays on Instagram, client connections on Facebook, or micro-blogging information on Twitter all are more important in specific industry.

In WordPress themed websites through Yoast SEO Integrations, you can improve the quality of your blog. The central idea is to understand key points that align with Google’s Algorithm. By using Yost, it is easy to comprehend what needs to be done to increase SEO through clear reminders and steps.

 

SEO Media

SEO

 

2. Blogging Helps Establish Influence in Your Industry

If you are constantly creating pertinent content for your industry, you will more likely be viewed as a leader in your trade. When people have questions regarding your industry, where do look? Wait, let me rephrase: When potential customers have questions regarding your industry, where do they look? More often than not, they go online searching for answers on Google. If your name is one of the first organically to come up with reliable backlinks and sources, your reputability has a high chance of increasing.

The sole takeaway on the establishment of authority: Business Trust

 

Influencer

Influence Those In Your Industry

 

3. Blogging Provides Long Term Benefits For Conversions

So, we’ve talked about a few benefits to blogging. Adding relevant content to your website, components of industry authority and social media networks are all important tactics to the importance of blogs. However, at its core, the underline objective is to get more customers, right? Ok, so here’s how it all ties together.

Blogging effects truly come to life in the long run. Once readers see your post, it then becomes ranked in the search engines for as long as your blog is online. For days, weeks, months, and years to come, you can continue to get traffic and leads from that blog post. In fact, according to hubspot.com, “about 70% of the traffic each month on this very blog comes from posts that weren’t published in the current month. They come from old post.” Each blog you write builds off one another to leverage your speaking point.

 

Blogging, marketing,

Long Term Goals

 

Affinity Marketing and Web Solutions is a cutting-edge tech startup who specializes in website development, graphic design and marketing strategies. We love working with like-minded entrepreneurs who want to make a difference in this world.

 

Joe Benson

Director of Marketing & Product Development

Standard

Business Promotion with LinkedIn Articles

I don’t know about you, but I want to be known as THE go-to guy in my industry! When people think of business development or sales, I want them to picture me. Now, I have a long way to go, but there are some powerful tools at my arsenal that I can deploy to get there. The number one weapon is LinkedIn.

LinkedIn is the “king” when it comes to social networking. I love using LinkedIn because I can connect with like-minded entrepreneurs that want to be successful like myself. Don’t get me wrong, there are some other great tools out there like Facebook, Snapchat and Google Plus (which I use as well), but LinkedIn is the most professional setting in my experience to drop valuable content for my connections and audience.

Everyone has a talent or a skill that makes them stand-out. If you do not share that skill with others, then you are not living up to your full potential. Make it your duty to spread your ideas and skills with the world….and make sure you use LinkedIn to do so. There are over 400 million users on LinkedIn, and ever article or post you write/share is another opportunity to tap into that huge pool of professionals to connect and conduct business with. LinkedIn is a source that I personally go to when I want to make professional friendships, learn something new, get inspired, and even do market research. According to a study done by TechCrunch, LinkedIn was ranked the third fastest growing social network in the world behind only Instagram and Reddit. More people are joining LinkedIn every day, and its users are becoming more active by the minute.

Also not everyone is posting articles on LinkedIn. Therefore, when you post and share your ideas you are separating yourself from your competition. Writing articles on LinkedIn will engage more of your current connections, attract new connections, and most importantly will generate more leads for your business. HubSpot did a recent study that showed that LinkedIn had the highest visitor-to-lead conversion rates among all social platforms. In fact, LinkedIn’s conversion rate of 2.74% is almost 300% higher than Twitter of Facebook.

Schedule an hour or two every week to write a blog on your industry, services or ideas and I promise your business will reap the benefits.

 

Connor Duff

VP of Sales and Marketing

Affinity Marketing and Web Solutions is a cutting-edge tech startup who specializes in website development, graphic design and marketing strategies. We love working with like-minded entrepreneurs who want to make a difference in this world.

Connect with us on Facebook! 

 

 

Standard

Whatever it Takes – Strategy of the Week

I’ll do whatever it takes to get a deal done. No matter how long it takes. No matter how much research it takes. No matter how much persistence it takes. I’m fully committed to growing my business. Are you?

I was at work one day and one of my co-workers came up to me and told me “Hey! I saw one of your posts on Facebook…tell me more about your business.” After explaining to her what my company does and what clients we serve, she put me in touch with a business that she felt really needed our help. I reached out to the business owner immediately and have been in touch with them for over 3 months. After multiple phone calls, answering questions over email, discussing the opportunity with my development team, and several in-person meetings, I finally closed the deal. Now, you might be thinking…that’s a lot of work! Well it was but it was 100% worth every moment of it! We are taught as kids to never talk to strangers…I think that’s the biggest mistake a parent can teach their kids. In my opinion, strangers have everything you want in life. By staying committed to this deal and doing whatever it takes to gain their business, my company will grow and become more successful because of it. This new account is only good for one sale. I can ask for referrals, a testimonial, sell additional products/services in the future, etc.

According to the HubSpot, 44% of salespeople give up after 1 follow-up even though most deals require at least 5 follow-ups. If I were to add up all of the phone calls, emails, texts and in-person calls for this particular account it would probably sum up to roughly 12-15 follow-ups. What does that tell you? I’m committed to my success and my company’s success.

At Affinity we create beautiful, mobile-friendly websites for entrepreneurs who committed to their craft. We also specialize in graphic design, digital marketing, marketing strategies and market research. Affinity provides great products and unbelievable service to our customers. It would be a sin if I didn’t sell and promote our business on the daily.

So whatever you have to do to gain a new client, recruit new employees, capture more of the market share, etc. do it. I guarantee you’ll thank yourself later.

 

Connor Duff

VP of Sales and Marketing

Affinity Marketing and Web Solutions is a cutting-edge tech startup who specializes in website development, graphic design and marketing strategies. We love working with like-minded entrepreneurs who want to make a difference in this world.

Connect with us on Facebook! 

Standard

Marketing Strategy Before Tactics: A Guide To Smart Business

Why is it important to strategize before implementing a tactic? I’ll tell you why: companies must fully understand their organizations consumers before they implement tactics in order to fully capture value. In business school, students are taught about how “the marketing mix” is a crucial tool to help businesses understand what the product or service can offer and how to plan for a successful product offering. The marketing mix is most commonly executed through the 4 P’s of marketing: Price, Product, Promotion, and Place.

However, each industry has a different take on the market mix and while some marketing strategies are constant from one industry to another, some are trade specific. Understanding each of the 4 P’s of marketing will lead to better insight into tailoring strategies that are appropriate for the companies specific target audience based off of their position in the market.

If a company decides to implement an email system, social media competition, or customer rewards program, they must have evidence to ensure that these systems that will be put into place will be successful. Careful planning and research – through focus groups, customer interviews, or some kind of market research – are paramount to ensuring that the tactics implemented are carefully selected to capture the most amount of value.

Professor Mark Ritson, an associate professor of marketing and columnist for UK-based Marketing Week, truly hits the nail on the head:

 

“Marketing strategy is where we play and how we win in the market. Tactics are how we then deliver on the strategy and execute for success. In traditional military strategy, the generals of old would gather, survey the battlefield in depth, review the enemy’s forces and then decide exactly where to attack, at what time and with which forces. Strategy agreed, the orders would be sent down to the various battalions who then concerned themselves with the tactical business of executing their respective objectives. A troop charged with taking a hill, for example, might deploy its archers and then send in the infantry to finish off the enemy.”

 

Ritson’s metaphor to the battlefield showcases the precise nature of strategy and the implications of organizing. The tactics are principal; however, they are random in their success without careful planning with strategy.

If your marketing plans are under-delivering, step back and ask yourself a few questions:
  1. What’s the business problem I am trying to solve? Why?
  2. Who is my target, and why?
  3. What is my strategy for connecting with them (where you play)?
  4. Why should they care about my product/service (how you win)?

These questions are pivotal in the success of your business. Audit the tactics you implement regularly and see what change you can bring to your company.

 

Joe Benson

Director of Marketing & Product Development

 

 

Affinity Marketing and Web Solutions is a cutting-edge tech startup who specializes in website development, graphic design and marketing strategies. We love working with like-minded entrepreneurs who want to make a difference in this world.

 

For more resources, check out:

http://www.imediaconnection.com/articles/ported-articles/red-dot-articles/2013/jul/how-to-end-the-confusion-between-strategy-and-tactics/

and

David Brims: http://www.davidbrim.com/sun-tzu-lessons-on-strategy/